During this session, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”This is a virtual event.Takeaways:Developing and defining an objective to guide your creativeThe importance of catering your creative to the platformDelivering impactful messaging that reflects your market’s New Normal Speaker BioCherri […]

This session will get you started with a good foundation on social writing and scheduling.This is a virtual event.Writing social media copy that is audience-centric and provides value is one key to success in content marketing. Appropriate timing of that content is another key. Attendees to February’s round table will learn a few strategies for […]

During this session, Russ Klein will go over the new frontier of brand-building: Experience design.This is a virtual event.Event DescriptionAgencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved […]

This session will get you started with a good foundation on building social media target audiences.This is a virtual event.Knowing your audience is one of the most important components of a strong marketing communications plan. On social media, it’s a requirement. In this roundtable, we’ll discuss techniques to building strong social media target audiences including […]

In this session, we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.This is a virtual event.What’s on your mind? What marketing challenge are you facing? Once a quarter we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.To […]

This new roundtable with Alex McChesney will focus on a storytelling Q&A session.This is a virtual event.About the EventHow do I discover my nonprofit’s story?What are the easiest and most effective ways to start using storytelling in my marketing?Why is telling my story so important?How do we create a story that our audience will care […]

This session will get you started with a foundational understanding of how your audience interacts with your website using Google Analytics.This is a virtual event.It’s time to get beyond engagement and link clicks within social media and start looking at the broader picture. Demonstrating the business value of social media starts with engaging the audience […]

During this session, Tamara Cypress will talk about "The Role Marketers Play in Advancing Diversity, Equity & Inclusion."This is a virtual event.Please keep an eye out for a pre-event survey!Who owns the diversity and inclusion strategy at your organization? If you didn’t include yourself, you may want to think again! We all can play a […]