AMA Lincoln’s Signature Speaker Series is the flagship of our educational events program. Each month, we bring in a speaker to tackle a topic of interest to the AMA Lincoln community. Signature Speakers often come from global or national brands, and cover best and next practices, surprising successes and more. In the 2017-2018 programming year, our Signature Speakers will cover the topics that the membership has most requested:
- Career advancement in marketing
- Business to business
- Digital marketing best practices
- Emerging technology trends
- Marketing analytics
- Content marketing/social media
Upcoming Signature Speaker Series Events:
December 2020
Engaging Gen Z in the Commoditized Industry of Financial Services
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen Z and capture this coveted audience. Together, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed, how…
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