Introducing the 2024 Prism Awards: Inspire Excellence!
Unveiling and celebrating brilliance in the world of marketing! Presented by AMA Lincoln.
Step into the spotlight and join us for a celebration of marketing mastery at the 2024 Prism Awards. This isn’t just an awards night; it’s an extraordinary experience where innovation meets applause, and excellence is awe-inspiring.
Why Prism? Because Excellence Deserves the Spotlight!
This is the ultimate accolade for the Lincoln marketing community and beyond. It’s not just about being good; it’s about standing out, making waves, and achieving results that turn heads.
What’s in the Prism Spectrum?
- Innovate: Be a part of the future of marketing.
- Impact: Measure the success that leaves a lasting mark
- Inspire: Ignite creativity and spark new ideas.
About Prism Awards
Get ready for a night where exceptional campaigns, outstanding strategies, and groundbreaking initiatives will be brought into the limelight.
• Network: Connect with the brightest minds in the industry.
• Celebrate: Cheer for the champions of innovation.
• Experience: An unforgettable night of inspiration and success.
332 Centennial Mall S
Lincoln, NE 68508
Get ready to Inspire Excellence at Prism 2024!
Friday, February 16 – Entries Close at Midnight
Monday, March 25 – Winners Notified
The Prism Awards is AMA-Lincoln’s annual celebration of excellent work from marketers in Lincoln and the surrounding areas.
Each year, an AMA chapter from another city judges award entries from local agencies and corporate marketing teams, identifying winners for sterling awards and the coveted Prism awards. The AMA-Lincoln board and past presidents also select winners of our flagship awards: Corporate Marketer of the Year, Marketer of the Year, Student Marketer of the Year, Dorothy B. Clarke Award, and the next inductee to the AMA Lincoln Hall of Fame.
In the spring, we bring the winners and the greater marketing community together to present the awards and celebrate!
The Prism Awards recognize excellence in marketing in Lincoln and surrounding communities. Work represented within entries must have been implemented in part during the calendar year prior to the award celebration. You do not need to be an AMA member to submit an entry.
Prism entries are judged by an American Marketing Association chapter selected by AMA Lincoln to review award submissions. The number of points received determines Prism and Sterling winners. Entries must receive a minimum number of points to qualify for a Prism award. Therefore, some categories may have a Sterling award winner and not a Prism award winner. The awards are judged based on your response to the following five areas:
Challenge & Objectives
the primary problem to solve, objectives to meet
What was the core, basic problem the entry needed to solve or address? What was/were the objective(s) to address the situation or challenge? This should be a specific, quantifiable statement. Judges will score on how clearly the challenge is stated and whether the objectives are sound, clear and measurable.
Strategy & Tactics
plans for achieving the goal
Describe the strategic process behind this project/initiative and what tactics or actions were taken to achieve the objectives. Judges will score how well the strategy and tactics relate to achieving the objectives.
What measurable results did this entry achieve? Did it achieve the entry’s objectives? It’s extremely important to describe the results in measurable terms to demonstrate the entry’s objectives were achieved. Judges will score on how effective the entry was in producing results that directly tie into the objective(s).
Include both physical and digital files of the work to be judged along with your entry.
Note that judging may include both physical and digital files. If your entry wins a Prism or Certificate of Sterling award, the physical files could be displayed at the awards banquet.
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Prism Winners from Previous Years