What a brilliant evening! The 2026 AMA Lincoln Prism Awards have officially been handed out, and we’re here to bring you the full scoop on who won what, photos from the event and a heads-up on the categories so you can start planning your entry for next year. All...

There’s something about getting marketers and PR students in the same room that just works. Last week, AMA Lincoln members and students from UNL’s College of Journalism and Mass Communications (CoJMC) clubs – including the Public Relations Student Society of America...

Pull up a chair. We've got a story to tell. Once upon a time, there was an industry that changed lives every single day — and almost nobody knew it. Not because the stories weren't there. They were everywhere. They just weren't being told. So how can strategic...

As Women’s History Month wraps up, here at AMA Lincoln we’re reflecting on the values that have guided our chapter since its founding by Dorthy B. Clark in 1983. Diversity, equity, inclusion and accessibility (DEIA) aren’t things we simply added to our agenda. They’re...

People are complicated. And work becomes even more interesting when we have to talk about it. At a recent AMA Lincoln roundtable, Kris Peterson of Leadership Harbor LLC led a candid, energetic session on something most of us quietly dread: difficult conversations....

Earlier this month, a roundtable centered on AI tools brought together marketing and communications professionals to share how they’re actually using AI tools day-to-day…and where they want to go next. The conversation ranged from practical workflow tips to bigger...

TL;DR What: 2026 Prism Awards When: Entry deadline – February 27; Awards ceremony – May 7 Where: Scottish Rite, 332 Centennial Mall South, Lincoln, NE 68508 Good work deserves more than a pat on the back. It deserves a spotlight. The 2026 AMA Lincoln Prism Awards are...

At our recent AMA event, one message came through loud and clear: problem solving isn’t about having a perfect plan. It’s about being willing to take the next step, even when the path ahead isn’t fully visible. Speaker Sarah Spitsen shared her own journey of building...

The start of the new year has a way of making even the most organized teams feel like they’re supposed to have everything figured out: new goals, fresh content calendars, and that quiet pressure to suddenly become a “content machine.” If that sounds familiar, take a...

There’s a certain charm to the stretch between Thanksgiving and the end of the year. But as the holiday hustle picks up, another conversation is taking shape: how can artificial intelligence (AI) support video storytelling without dimming the warmth, humor and...