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Signature Speaker Series: Building Brands with UX Design with Russ Klein

March 11 @ 11:45 am - 1:00 pm

During this session, Russ Klein will go over the new frontier of brand-building: Experience design.

This is a virtual event.

Event Description

Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.

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