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Social Media Round Table: Building Social Media Target Audiences

March 18, 2021 @ 12:00 pm - 1:00 pm

This session will get you started with a good foundation on building social media target audiences.

This is a virtual event.

Knowing your audience is one of the most important components of a strong marketing communications plan. On social media, it’s a requirement. In this roundtable, we’ll discuss techniques to building strong social media target audiences including topic such as:

  • Interest audiences vs Custom audiences
  • How to use first-party data
  • Pixels, what are they and how they’re changing
  • The importance of testing and optimizing

As always, we hope for a lively discussions and questions.


Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.

The Social Media Round Table is designed for an open discussion, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about, but aren’t yet sure how to implement. Let’s talk, spark ideas, and work through implementation details as a group. We grow better together!

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