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Signature Speaker Series: Creating Content that Connects with Cherri Ellis

February 11, 2021 @ 11:45 am - 1:00 pm

During this session, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”

This is a virtual event.


  1. Developing and defining an objective to guide your creative
  2. The importance of catering your creative to the platform
  3. Delivering impactful messaging that reflects your market’s New Normal

Speaker Bio

Cherri Ellis is a National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach. Her team of strategists and creative professionals provide data-based insights and full creative services so that messaging is on point, assets are impactful, and business goals are met. Cherri has worked in multiple creative arenas; video production, live theater, on camera talent, magazine columnist, and as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show. Now with Spectrum Reach over 18 years and a grateful recipient of multiple industry awards, Cherri finds great joy in working with clients of all sizes.As a huge fan of targeted creative, her favorite quote regarding advertising is from former Netscape CEO Jim Barksdale who said “If you have data, let’s look at the data. If all we have are opinions, let’s go with mine.”

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