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Social Media Round Table: Google Analytics for Social Media

April 15, 2021 @ 12:00 pm - 1:00 pm

This session will get you started with a foundational understanding of how your audience interacts with your website using Google Analytics.

This is a virtual event.

It’s time to get beyond engagement and link clicks within social media and start looking at the broader picture. Demonstrating the business value of social media starts with engaging the audience in-platform but it shouldn’t end there. Nearly everything on social media marketing either comes from a website or leads back to a website – it’s the next step in nearly every social media marketing funnel.

Understanding how your audience interacts with your website is key to improving your social media measurement and understanding of your audience. In this session we’ll discuss tracking urls, basic Google Analytics and tips and tricks to get started.

As always, we hope for a lively discussions and questions.


Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.

The Social Media Round Table is designed for an open discussion, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about, but aren’t yet sure how to implement. Let’s talk, spark ideas, and work through implementation details as a group. We grow better together!

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