Signature Speaker Series with Mollie Young: Winning the Name Game

Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19) This is a virtual event.Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names. It doesn’t matter if you are […]

Social Media Round Table: Building A Measurement Plan

This is a virtual event. No social media plan is complete without a solid measurement strategy. Often, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to […]

Virtual AMA Chapter Happy Hour: Lincoln & Omaha

AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! This is a great opportunity to meet new people and expand your network with marketing professions. Potential topics include:· Questions regarding membership· Membership benefits· How to navigate […]

Engaging Gen Z in the Commoditized Industry of Financial Services

Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen […]

Social Media Round Table: Pulling Off A “Live” Event

Details to come! This is a virtual event.Biography:Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.The Social Media Round Table is designed for an open discussion, […]

Virtual Midwest AMA Holiday Hangout

Join marketing pros from across the Midwest for a Holiday Happy Hour! Break out your favorite ugly sweater, mix up some festive sips, and load up your best party background. This free virtual shindig will be swingin’! Cool cats from these chapters are ready to join AMA Lincoln to hang out: AMA Madison AMA Milwaukee […]

Signature Speaker Series with Clint Runge: The State of Youth Culture

This is a virtual event. A look at how Gen Z will impact 2021 2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet, their impact in changing industry practices, brand expectations and politics has set up a wave for 2021 […]

Social Media Round Table: Content Planning for 2021

This session will get you started with a good foundation on planning content for 2021.This is a virtual event.It’s a new year and you’ve likely made some resolutions around your social media programs and content. This session will get you started with a good foundation on planning content for 2021, applying trends to your content […]

Signature Speaker Series: Creating Content that Connects with Cherri Ellis

During this session, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”This is a virtual event.Takeaways:Developing and defining an objective to guide your creativeThe importance of catering your creative to the platformDelivering impactful messaging that reflects your market’s New Normal Speaker BioCherri […]