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Signature Speaker Series with Clint Runge: The State of Youth Culture
January 14, 2021 @ 12:00 pm - 1:00 pm
This is a virtual event.
A look at how Gen Z will impact 2021
2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet, their impact in changing industry practices, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations.
Trying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest thing I need to do” rather than “why something becomes popularized.”
In this dynamic talk, Clint! outlines the value systems, behaviors and driving factors that brands, businesses and organizations can rely on to build better customer service, future product offerings, employee retention and effective marketing in the new year.
See how the way you approach marketing may be at odds with your youngest consumers.
- Consumers have a new set of moral expectations of businesses
- Zs take on a ‘gatekeeperless’ approach to your industry
- Nobody trusts your advertising, especially your younger consumers
Clint! Runge is CEO & Founder of Archrival, a youth culture agency that reinvents how brands win the hearts and minds of young adults.
Clint! and team light the fires for clients such as Red Bull, Adidas, Hollister, EA Sports and Spotify by going against the grain of traditional marketing to build brand love, loyalty and sales with teens to twenty-somethings.
Lastly, he considers himself a professional rock, paper, scissors athlete and welcomes your challenge.