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Social Media Round Table: Building A Measurement Plan

November 19, 2020 @ 12:00 pm - 1:00 pm

This is a virtual event.

No social media plan is complete without a solid measurement strategy. Often, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to track? How do you answer questions about the value of followers or engagement on social media?

The answers to all of these and more await attendees for this month’s roundtable.


Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.

The Social Media Round Table is designed for an open discussion, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about, but aren’t yet sure how to implement. Let’s talk, spark ideas, and work through implementation details as a group. We grow better together!

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