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Engaging Gen Z in the Commoditized Industry of Financial Services
December 10, 2020 @ 12:00 pm - 1:00 pm
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen Z and capture this coveted audience.
Together, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed, how they shifted their engagement strategy away from the traditional target audience of credit union marketing and what the resulting brand strategy looked like.
Key takeaways to engaging Gen Z in a brand campaign:
- Developing and distributing brand marketing that reaches Gen Z and gains their attention
- Create and repurpose content to deliver fresh and engaging to the Gen Z audience
- Leveraging traditional media with social to combine broad marketing reach with hyper-targeting
This is a virtual event.