Signature Speaker Series
Love Makes a Marketer’s World Go Round by Jay Wilkinson of Firespring
The Graduate Hotel 141 North 9th Street, Lincoln, NE 68508, Lincoln, NE, USThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Love is what makes good brands great, and great brands timeless. And love is what makes any work environment thrive. People who feel loved, seen […]
Experience Design is the New Imperative with Russ Klein, CEO of American Marketing Association
The Graduate Hotel 141 North 9th Street, Lincoln, NE 68508, Lincoln, NE, USIMPORTANT NOTICE In light of the recent developments concerning the novel coronavirus disease (COVID-19), AMA Lincoln has cancelled this event. Refunds will be issued to those who already purchased tickets. We apologize for any inconvenience.
But Can You Sell Yourself?
Learn how to interview, ask for a promotion, or turn it on in social situations. Note: This is a virtual event. Upon registration, you will be sent a link to join the meeting. Marketers spend their days (and sometimes nights) figuring out the best way to sell a product, idea, or organization but often struggle […]
Using Customer Insights to Spark Transformation with Scott Seidewitz
Learn how to use customer insights to spark transformation. Scott Seidewitz is a leader, innovator, and contrarian who is not afraid to challenge the conventional wisdom in the marketing strategy and research field. For more than 17 years, his firm, The Seidewitz Group, has helped companies large and small use deep customer understanding to grow […]
Undertold and Undersold: The Story Of Nebraska with Tony Goins
Hear from Tony Goins of the Nebraska Department of Economic Development. Three Takeaways:1. Make our value proposition go viral. Know what differentiates us from other states and tell the story from the mountain tops!2. Create short video clips and share through your social media channels. Flood the airways with positive Nebraska scenes!3. Weave the message […]
Leading & Self-Managing In Adverse & Ambiguous Times w/ Steve Gavatorta
Download your free copy of Steve Garatorta's eBook "In Defense of Adversity."
Reaching Consumers Across Screens: The Convergence of TV, OTT & Digital Video
Key Takeaways: After this session you’ll be able to: - Identify your multi-platform campaign goals and metrics - Choose the right engagement strategy based on your target audience - Generate and activate your media plan across screens Description: As the media landscape evolves, the lines between TV, Streaming, and Digital Video are blurring. Marketers are challenged with reaching […]
October Marketing Power Hour with Scott Seidewitz
This is a virtual event co-hosted with AMA Omaha Beware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior Your customers are lying to you. They don’t mean to. In fact, they don’t even know they’re doing it. They just don’t know why they do things, so their brains make things […]
Signature Speaker Series with Mollie Young: Winning the Name Game
Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19) This is a virtual event.Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names. It doesn’t matter if you are […]
Engaging Gen Z in the Commoditized Industry of Financial Services
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen […]