Experience Design is the New Imperative with Russ Klein, CEO of American Marketing Association
March 19 @ 11:30 am - 1:00 pm
Please arrive promptly at 11:30 AM for lunch.
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.
Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.
- Experience-driven brand building is the growth template for the future.
- The 4 P’s must be reimagined for 21st century application.
- The future of marketing is a world in which everything is bought and nothing is sold.
Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr. Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group. He has held leadership positions with Leo Burnett and FC&B advertising agencies. Klein’s impact on business performance as a CMO is unrivaled; being the only CMO to lead marketing for three major LBO-IPO consumer product deals that have garnered returns to shareholders of 447%, 442%,& 3000%; each shattering records at the time for growth and shareholder return, over the course of his career. As CEO for the American Marketing Association, Russ is charged with the historic transformation of the AMA to become the essential community for marketers.
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