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March SkillSchool: A Crash Course in Brand Strategy
March 6, 2020 @ 12:30 pm - 3:30 pm
Kick off your mastery of brand with a crash course into modern brand-building disciplines, definitions, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering.
Speak the language of brand to discuss, defend, and fully participate in branding. Command the methods for collaboration, brainstorming, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making.
Three Key Learning Objectives
- To raise your understanding of brand to the next level.
- To help you bridge the gap between brand strategy and design.
- To give you the language to speak authoritatively on brand building.
Greg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company, Daake, is a national design company on a mission to help brands transform what is — to what could be.
There is limited seating available for this event, so get your tickets as soon as you can.