March SkillSchool: A Crash Course in Brand Strategy

UNL CoJMC - Anderson Hall (Room 109) 200 Centennial Mall N (Room 109), Lincoln, NE 68508, Lincoln, NE, US

Kick off your mastery of brand with a crash course into modern brand-building disciplines, definitions, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering. Speak the language of brand to discuss, defend, and fully participate in […]