This is a virtual event.

Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. Social is largely pay to play and while there are brands who still hit home runs with truly organic content, it’s becoming a rarity. Content marketing does still work and works well, but marketers need to understand how content and advertising work together on social media.

Participants in this weeks roundtable with learn:

• The difference between content and advertising
• Building blocks of a social content marketing strategy
• How to reap the benefits of acquisition, reactivation and retargeting tactics

Biography:

Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.

The Social Media Round Table is designed for an open discussion, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about, but aren’t yet sure how to implement. Let’s talk, spark ideas, and work through implementation details as a group. We grow better together!