Signature Speaker: Your Forgotten Audience – Gaining Organizational Buy-In
September 29 @ 4:00 pm - 5:00 pm
- This is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event
- An optional tour of Memorial Stadium will take place for in-person attendees after the presentation. This tour is about an hour long.
- September 29 is the Thursday before Homecoming – Join in-person or virtually and represent your alma mater in some way (even if it isn’t UNL)!
Your Forgotten Audience: How to Gain (and Lose) Organizational Buy-In for Marketing and Communications Programs
As marketing and communications professionals, we work hard to understand our target audience. But our success depends on strong partnerships with others inside our organizations: subject matter experts, product leads, and yes, even the finance department. Mistakes communicating and collaborating internally can be costly, lead to team ineffectiveness and burn out, and sink even the most innovative campaigns. Learn the keys for engaging these critical internal audiences to build productive, meaningful marketing and communications programs that will drive your organizational goals forward.
Key Learning Takeaways
- The best ways to engage internal audiences to foster trust and collaboration
- What to avoid when communicating with internal audiences
- How to share success and create thoughtful transparency when reporting on marketing and communications programs
Tarah Neujahr Bryan, MAJMC, joined Health Catalyst in 2013 and has served as Editorial Director, Vice President of Marketing, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital, managed at an advertising agency, was the Editor and Operations Manager at an archaeology firm, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings.
Tarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers, Big Sisters, and has done pro-bono communications work for American Cancer Society, Wings Cancer Foundation, and many other non-profit organizations.