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Skill School: Building a Marketing Plan the Right Way
September 30, 2022 @ 10:00 am - 12:00 pm
- This is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event
- Coffee and snacks will be provided
Don’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so with credibility requires research, acumen, and a clear vision of how marketing drives business success. This can’t be consistently accomplished through one-off campaigns and disconnected tactics.
Learn how to better serve your organizational goals by creating a marketing plan that’s built on strategy first—tactics second. This method will not only make it easier to quickly measure and assess marketing performance, but tie marketing work directly to business success.
Key Learning Takeaways
- Know the right questions to ask your business leaders—and when it’s important to find answers yourself.
- Setting goals is SMART.
- The biggest mistake in a marketing plan.
Tarah Neujahr Bryan, MAJMC, joined Health Catalyst in 2013 and has served as Editorial Director, Vice President of Marketing, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital, managed at an advertising agency, was the Editor and Operations Manager at an archaeology firm, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings.
Tarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers, Big Sisters, and has done pro-bono communications work for American Cancer Society, Wings Cancer Foundation, and many other non-profit organizations.