Loading Events

« All Events

  • This event has passed.

’23 & Thee: New Marketing for Next Year – Watch Party @ The Foundry

April 20 @ 12:00 pm - 1:00 pm

Venue

The Foundry
211 N 14th Street Narnia Room (2nd floor), Lincoln, NE 68508
Lincoln, NE 68508 US
+ Google Map
Join us and our signature speaker John Rood, CMO of Impact Theory, to learn about which marketing trends to expect in 2023.

This is a watch party for the virtual Signature Speaker Series event featuring John Rood.

You will have the option to purchase a ticket with lunch.

’23 & Thee: New Marketing for Next Year

Welcome to “Web3” and “the era of you” and “the narrative age,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney, WB, etc.) shares the latest trends, makes key distinctions among the generations, and gives you his three takeaways for balancing old & new and tried & true.

Learning Objectives

  • Marketing trends to expect in 2023
  • Insights into generational differentials
  • John’s personal takeaways from his marketing experience

Speaker Bio

John Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy, creative materials, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content, online education, animated stories, NFTs and other Web 3 experiences, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu, founders of Quest Nutrition.

From 2020-2022, John was a marketing consultant, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits.

From 2015-2020, John was SVP, Marketing for Disney Channels at The Walt Disney Company.

From 2010-2014, John was the EVP of Sales, Marketing, and Business Development for DC Comics at Warner Bros.

From 2000-2010, John worked at the Disney/ABC Television Group, lastly as SVP, head of marketing for ABC Family / Freeform.

From 1993-2000, John worked at Warner Bros. Consumer Products.

From 1989-1993, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts.

He received his MBA from The University of Texas – Austin, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy, which drills water wells in Malawi.

Order tickets via Eventbrite below. Select quantity, then click the green button at the bottom. If no tickets display, registration has closed.