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Signature Speaker Series: ’23 & Thee: New Marketing for Next Year
April 20, 2022 @ 12:00 pm - 1:00 pm
This is a 100% virtual event but we have several watch parties throughout Lincoln.
To register for a watch party, please sign up using the watch party event:
’23 & Thee: New Marketing for Next Year
Welcome to “Web3” and “the era of you” and “the narrative age,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney, WB, etc.) shares the latest trends, makes key distinctions among the generations, and gives you his three takeaways for balancing old & new and tried & true.
• Marketing trends to expect in 2023
• Insights into generational differentials
• John’s personal takeaways from his marketing experience
John Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy, creative materials, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content, online education, animated stories, NFTs and other Web 3 experiences, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu, founders of Quest Nutrition.
From 2020-2022, John was a marketing consultant, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits.
From 2015-2020, John was SVP, Marketing for Disney Channels at The Walt Disney Company.
From 2010-2014, John was the EVP of Sales, Marketing, and Business Development for DC Comics at Warner Bros.
From 2000-2010, John worked at the Disney/ABC Television Group, lastly as SVP, head of marketing for ABC Family / Freeform.
From 1993-2000, John worked at Warner Bros. Consumer Products.
From 1989-1993, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts.
He received his MBA from The University of Texas – Austin, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy, which drills water wells in Malawi.