Skill School: In Praise of the Creative Brief (and Briefing)

The Agency (3rd Floor of the Lincoln Children's Museum) 1420 P St., Lincoln, NE 68508, Lincoln, NE, US

Join us and co-founder of Sparrow Strategy (Portland, OR) Jen Urich to learn what makes a great brief.DescriptionWieden+Kennedy decided that a quote from George Orwell would be the essence of their brief for Nike’s approach to the 1996 Olympics. That, and a book of photographs showing athletes suffering for their sport.“Serious sport has nothing to […]