AMA SkillSchool
October SkillSchool: Content Strategy Best Practices
UNL CoJMC - Anderson Hall (Auditorium, Room 014) 200 Centennial Mall N (Auditorium, Room 014), Lincoln, NE 68508, Lincoln, NE, USIf you work in social media marketing or are responsible for social media communication, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs to staying on top of the latest trends and dealing with trolls, there is very little downtime. Not to mention, […]
Using an Online-Only Business Mindset by Chris Leone, WebStrategies, Inc.
The Graduate Hotel 141 North 9th Street, Lincoln, NE 68508, Lincoln, NE, USIn this changing world of technology and consumer choices, all industries may soon compete with online-based, technology-rich solutions that offer customer experiences. To stave off these new competitors, industries need to rethink their marketing approach and how they hold their people, vendors and campaigns accountable. Join us as we navigate through difficult, yet thought-provoking questions […]
Slacktivism: Cause Marketing in 2020 by Clover Frederick
The Graduate Hotel 141 North 9th Street, Lincoln, NE 68508, Lincoln, NE, USThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Slacktivism - The self-deluded idea that by liking, sharing, or retweeting something you are helping out. (Urban Dictionary). Can businesses really make a profit and […]
March SkillSchool: A Crash Course in Brand Strategy
UNL CoJMC - Anderson Hall (Room 109) 200 Centennial Mall N (Room 109), Lincoln, NE 68508, Lincoln, NE, USKick off your mastery of brand with a crash course into modern brand-building disciplines, definitions, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering. Speak the language of brand to discuss, defend, and fully participate in […]
September SkillSchool: How to Build a Killer Social Brand in 2020
This is a virtual event. Join us for our September SkillSchool with Natalie Micale, Account Director and Co-Founder of Oh Hello. There’s always another excuse for why we procrastinate using social media. By not building a social brand right now, you may be putting your career future at risk. In this 90-minute SkillSchool workshop, Natalie […]
October SkillSchool: How to Build Strategy That Works
Lincoln Children's Museum 1420 P Street, Lincoln, NE 68508, Lincoln, NE, USDavey Owens (VP of Marketing & Creative Director, Firespring)This SkillSchool is the first of our 4-part building a marketing plan series.This is a hybrid event: You can attend in-person or via Zoom. The in-person event will be held on the 3rd floor of the Lincoln Children's Museum.Lunch will be served if attending in person.This SkillSchool […]
Skill School: Building a Marketing Plan the Right Way
The Agency (3rd Floor of the Lincoln Children's Museum) 1420 P St., Lincoln, NE 68508, Lincoln, NE, USJoin us and Tarah Neujahr Bryan to learn how to create a marketing plan that is built the right way (and yes, there's a wrong way)This is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day […]