Where do you work? What’s your position?

I’m the Founder & CEO of True North Technologies, a Lincoln-based digital marketing agency that helps businesses become more profitable with innovative digital marketing solutions. We offer mobile app and website development, search engine optimization, social media management, digital and text advertising and so much more. 

Your marketing matters to us!


How long have you been an AMA Lincoln board member?

This is my first year!


Why did you get involved in AMA Lincoln?

I was invited by Mandy Peterson, current EVP of Programming.


What’s your favorite hobby?

I love boating! Getting out on the water is such a great way to spend quality time with family and friends. It’s super relaxing and fun.


The professional achievement you’re most proud of.

In 2021, I was listed on the Forbes Next 1000, which highlights small business owners and entrepreneurs across the country.


The personal achievement you’re most proud of.

In the summer of 2021, I completed my second sprint triathlon. For some reason, it provides such a sense of accomplishment.


You can snap your fingers and instantly learn any skill. What is it?

Remembering names. I hate that feeling I get when I can’t remember someone’s name. I’d take that skill in a heartbeat!


What is objectively the best TV show out there? How about movies?

TV: This Is Us

Movie: Happy Gilmore


You’re at a bar. What are you ordering?

Tito’s, soda with a splash of cran and a lime. Simple and super refreshing!


Read any good books or discover any podcasts?

Shoe Dog. It’s a memoir of Phil Knight, the founder of Nike. It’s inspiring to read the back stories of people who are successful. I would have never guessed he was on the brink of bankruptcy so many times before Nike exploded. It just goes to show that the only way to fail is to quit. Keep showing up, and you will accomplish your dream!


What advice do you have for younger professionals?

Get out there and start building your network. Those connections will last a lifetime and open doors you didn’t even know existed. Your network is your net worth!


What’s your favorite part of living in Lincoln?

The people. Plus, an awesome trail system — walks and bike rides are amazing here!



Want to get involved in AMA Lincoln? Explore a membership or let us know if you’re interested in volunteering.