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Slacktivism: Cause Marketing in 2020 by Clover Frederick
December 12, 2019 @ 11:45 am - 1:00 pm
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.
Slacktivism – The self-deluded idea that by liking, sharing, or retweeting something you are helping out. (Urban Dictionary).
Can businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing strategy. Pro tip: This is a reboot of Frederick’s 2011 Marketer of the Year program – way back when social media was just starting to take off as a platform to raise awareness for nonprofits. See what’s NOW for cause marketing.
About the speaker:
Clover Frederick is a consultant specializing in nonprofit fundraising, marketing, board development and strategic planning. Working alongside an organization’s leaders, she provides sage advice on how to build a brand presence that engages a community of supporters and helps raise the funds needed to achieve a mission. Nonprofits trust her honest feedback, appreciate her straightforward advice and value the change that board development, marketing and fundraising strategy brings to their organizations.
Clover is the former VP for Marketing at Lincoln Community Foundation where she led communication efforts for three successful Give to Lincoln Days, each raising 20-25% more than the previous year.
Three takeaways from this event:
– What supporting causes does for the bottom line.
– How to be more than just an awareness machine.
– How to build your own brand by building up others.
You can learn more by visiting Clover’s website.
Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!