The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.

 According to Social Media Today, up to 72% of consumers prefer learning about a product or service from a video. Plus, 88% of video marketers reported that video gives them a positive ROI! So, how do you put the power of video marketing to work – especially if you’re not a trained videographer? This presentation will provide foundational building blocks, resources and inspiration to help companies of all sizes and budgets more effectively incorporate video into their marketing efforts.

Key Takeaways

1. Discover little-known tips for making video a powerful catalyst for your marketing


2. Learn the different types of videos you should be creating for the specific stages of your sales and marketing funnel


3. Outline the resources to get the job done in-house and when to hire a videographer or outside team to help

About the Speaker: 

Ali Schwanke is the founder of Simple Strat, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur, Ali has been leveraging content and video marketing for a number of years as a powerful tool to generate awareness, drive leads, and engage audiences.

Ali is also the co-host of the “HubSpot Hacks” YouTube series and the co-founder of BrandPlan, a technology start-up focused on helping marketers better plan, visualize, and execute their marketing strategy.

Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!