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Signature Speaker: The Keys to Driving Web Traffic with Multiscreen TV

April 11 @ 11:45 am - 1:00 pm

Venue

Talon Room
230 North 12th Street #Ste. 1, Lincoln, NE 68508
Lincoln, NE 68508 US + Google Map
David Shellhorse from Spectrum Reach discusses how to make your multiscreen campaigns more effective.

Signature Speaker: The Keys to Driving Web Traffic with Multiscreen TV

DESCRIPTION:

Learn how to make your multiscreen campaigns more effective.  Spectrum Reach will share insights from our deterministic multiscreen attribution study that came from our analysis of 260+ campaigns, 156 accounts, and 14 industries. These collective insights and research revealed several key recommendations for brands and marketers looking to get the most from their multiscreen attribution campaigns.  These are learnings you can implement now to make your campaigns work harder for you lower in the consumer funnel.

KEY LEARNING OBJECTIVES:

  1. Learn insights on how to optimize your multiscreen campaigns.
  2. Uncover networks that drive consumers to take action.
  3. The importance on how to optimize creative to drive response.

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