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Signature Speaker Series: Podcasting, the Future of Mainstream Marketing
December 9, 2021 @ 11:45 am - 1:00 pm
Online ticket sales for in-person tickets end Monday, December 6, at 5:00pm. Additional tickets will be available at the door.
This is an in-person event with an option to attend virtually.
Audio content is quickly becoming one of the most consumed forms of media in the U.S. Podcasting falls under that category and has steadily increased in popularity since its inception in 2004. It is the last form of democratic media and has no parameters to what is possible. The opportunities for how this medium can be used in marketing, branding and business are endless. Hear from an expert how to use the innumerable untapped niches in podcasting to level up your business, including the use of partnerships, building a loyal client base and how it will increase your professional clout. How often do we find ourselves on the precipice of what’s possible in an industry? You can and will shape the future of marketing in audio.
In this session, you will learn:
- How to use podcasting to your advantage through your own, by being a guest or by marketing on one
- How podcasting will grow a more loyal client base
- How you can use podcasting to your client’s advantage through partnerships, sponsorships and advertising
Amanda Roscoe Mayo (she/her) is the founder of How to Podcast Corp., a Podcast Launch Specialist, Podcast Coach and Podcast Producer who works with underrepresented voices to launch a podcast or audio project. With 10+ years as a music journalist, her work can be found on NPR station KQED Arts online publication, Consequences of Sound, NPR Station Marfa Public Radio and Chicago Independent Radio Project where she was a dual Production and Features Director managing their award-winning weekly artist interview podcast. Her current mission in life is to make anything and everything podcast related accessible in order to remove any barriers to breaking into the industry, especially for marginalized voices
Event Mask & COVID Policy
This is a stoplight event! AMA Lincoln is beginning a new practice for our events with colored wristbands. You’ll get to select a Red/Yellow/Green wristband that best corresponds to you. Thank you for helping keep our events safe for everyone!
- RED: “I practice social distancing and prefer to refrain from handshakes and hugs”
- YELLOW: “I’m comfortable with handshakes but prefer to refrain from hugs”
- GREEN: “I’m comfortable with both handshakes and hugs”
AMA Lincoln takes the health & safety of attendees and COVID-19 precautions extremely seriously. AT this time, AMA Lincoln meetings and events are following any/all state and county COVID-19 guidelines for meetings and events in Lancaster County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Mandy Peterson at firstname.lastname@example.org.