Signature Speaker: Panel – Marketing Analytics That Matter

Sponsored By: University of Nebraska College of Business
Elevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs:

• Certificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/
• Certificate in Marketing Analytics: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/marketing-analytics

DESCRIPTION:

For most of us, the amount of marketing analytics data we have is nearly endless. But how do you know if you’re tracking the right things? And even once you track the right things, how do you share that with your marketing and leadership teams? And with the recent release of GA4, how do your tracking plans change?

We’ll explore these questions and more with a panel of analytics experts across our community – from agencies to in-house analysts, moderated by S. Sajeesh, associate professor of marketing at the College of Business, University of Nebraska-Lincoln.

KEY LEARNING OBJECTIVES:

1. Measuring what matters
2. Creating a unified language around KPIs for marketing and leadership
3. Getting leadership to buy into analytics
4. How to use data to help understand your target audiences

PANELISTS:

• Sara Horner, Ameritas
• Kaylee Minnick, Swanson Russell
• Jason Wilmot, Hacktics
• Wyatt Tegtmeier, Speedway Motors