Signature Speaker: Navigating the Generational Battle Royal

DESCRIPTION:

From the moment we started to hire Gen Z, things got tough. From workplace culture to new business pitches, from target audience demographics to creative influences, marketers are living in a tug of war among generations whose voices speak loudest. How does one navigate four different generations in the office?

Wait, am I getting old?!

In this dynamic talk, Clint! Runge of Archrival will break down the driving forces of young adults at work and in marketing. You’ll walk away better prepared to tackle generational issues at the agency or in your most recent campaign, and maybe even better understand your kids at home.

KEY LEARNING OBJECTIVES:

1. What Gen Z wants more than anything
2. How different generations tackle the same problems so differently
3. Why the marketing funnel as we know it is f*cked

S PEAKER BIO:

Clint! Runge is CEO & Founder of Archrival, a youth culture agency that reinvents how brands win the hearts and minds of young adults.

Clint! and team light the fires for clients such as Red Bull, Adidas, Mr. Beast, and Spotify by going against the grain of traditional marketing to build brand love, loyalty, and sales with teens to twenty-somethings.

Lastly, he considers himself a professional rock, paper, scissors athlete and welcomes your challenge.