Signature Speaker: Marketing Forward

DESCRIPTION:

Marketing continually moves us forward. How do marketers navigate the complexity of our universe and rise to the moment? Emerging technologies continually bring new challenges to how we work and collaborate.

How do marketers successfully lean into the positive spaces while leading the conversation at the table? New energy is needed to find solutions for the work we do.

Our approach to the practice itself must intentionally drive impact and transform our marketing world and ensure diverse perspectives are heard.

Join the American Marketing Association’s Chief Executive Officer, Bennie F. Johnson, for a conversation about driving positive impact in our marketing universe.

KEY LEARNING OBJECTIVES:

1. How can you as a marketer navigate the complexity that is marketing? Join AMA’s CEO for a candid conversation on how to go from complex to simple impact.
2. How do marketers lean into the positive space? It’s all about the leadership. Join us for a conversation about leadership and creating change.
3. To transform marketing, we need to be intentional. Join AMA’s CEO Bennie F. Johnson for a conversation about how to drive impact in a complex industry.

SPEAKER BIO:

Bennie F. Johnson is the Chief Executive Officer of the American Marketing Association. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes of business engagement.

He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Bennie graduated from Yale University with a B.A. and from Columbia University’s School of Professional Studies with a M.S., Strategic Communications.