Signature Speaker: Inclusive Leadership: Going Beyond the Checklist
October 11 @ 5:15 pm - 6:30 pm
- This is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event
- Dinner (catered by Juju’s Vegan Cajun & Creole Cuisine) is served for all in-person attendees
- The speaker and Q&A are scheduled from 5:30pm – 6:30pm
What type of leadership is needed in today’s social climate? It is not secret that the US is more polarized and connecting with each other has become increasingly difficult. Marketing professionals can play an important role in bridging differences and building relationships through inclusive messaging, equitable practice and decision making, and capturing diverse perspectives.
These approaches call for a leadership approach that not only understands the fundamentals of equity, diversity, and inclusion, but also applies a more equity-minded and critical lens that goes beyond checklists. This presentation provides key terms and strategies marketing professionals can utilize to incorporate DEI in their approaches from forming the right team to developing the most inclusive content.
Key Learning Takeaways
- Developing an eye for equity in marketing
- How to be a more inclusive professional and leader
- Recognizing the power of marketing in bridging differences
Marco Barker serves as the inaugural vice chancellor for diversity and inclusion at the University of Nebraska-Lincoln. In this capacity, he serves as the University’s chief diversity officer. Prior to UNL he served as chief diversity officer at Westminster College in Salt Lake City.
With over 15 years of experience as a diversity, equity, and inclusion professional, Barker is founder and associate for Barker Diversity Consulting, a diversity strategic leadership firm. He has been selected as a Utah Forty Under 40 and currently serves on the Lincoln Community Foundation Board.
Barker earned his B.S. in industrial engineering from the University of Arkansas, an MBA from Webster University, and Ph.D. in educational leadership and research from Louisiana State University.