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October SkillSchool: Content Strategy Best Practices

October 25, 2019 @ 12:00 pm - 3:00 pm


UNL CoJMC – Anderson Hall (Auditorium, Room 014)
200 Centennial Mall N (Auditorium, Room 014), Lincoln, NE 68508
Lincoln, NE 68508 US
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If you work in social media marketing or are responsible for social media communication, you’re likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs to staying on top of the latest trends and dealing with trolls, there is very little downtime. Not to mention, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming, but it doesn’t have to be!

In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any brand, business, non-profit or organization.

Who is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec, this training will create focus in your social strategy and help you work smarter, not harder.

Tyler A. Thomas is an award-winning digital communicator who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university, Tyler is part of the institution’s communications senior leadership team directing the university’s strategic communication functions including social media, videography, photography, project management and graphic design to deliver an effective digital communication strategy and editorial plan. Tyler’s work has been internationally recognized with awards from the AMA, AAF, PRSA and CASE. 

Tyler is an international presenter, invited speaker and writer on integrated digital content strategy and recently completed his second year as Chair of the Council for Advancement and Support of Education’s (CASE) North America social media conference.

Tyler holds a master’s degree in higher education administration, bachelor’s degree in advertising, and an executive certificate in leadership from the University of Nebraska. He teaches an undergraduate course on digital content strategy that he designed for the University of Nebraska–Lincoln College of Journalism and Mass Communications.

Tyler is a self-proclaimed foodie and published author, writing “Nebraska Beer: Great Plains History by the Pint.” Follow him on Twitter: @TylerAThomas.

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