This is a virtual event.

About the Event

• How do we find our target audience?
• What should we do if our current audience isn’t the audience we want?
• How do we go after a new target audience without a budget?
• What if we don’t know who our current audience is?

These are some of the most common questions we hear organizations ask about understanding their target audiences.

Take part in this interactive Q&A session with Firespring’s director of strategic marketing, Alec McChesney, to learn how understanding your target audience can guide your marketing and set you up for success.

About the Presenter

As the director of strategic marketing for Firespring, Alec McChesney brings an extensive background in content strategy, brand messaging, target audience and user experience to the table. For Firespring’s partners, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes, key messaging and audience personas.

Through video, podcasting, blogs or any new media, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. As a Business Made Simple Certified Coach, Alec is able to simplify your marketing and fundraising to increase your revenue and eliminate brand confusion.

Prior to his time at Firespring, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star, along with stints at the Kansas City Star and Tulsa World.