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2020 Insights: How to Drive Innovation and Create Signature Differentiation

August 5, 2019 @ 11:45 am - 1:00 pm


The Graduate Hotel
141 North 9th Street, Lincoln, NE 68508
Lincoln, NE 68508 US
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The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.

How do you innovate and stand out in a sea of sameness? This two-part program provides an unconventional seven-part framework for innovating and achieving competitive separation. You’ll learn the 10 myths of innovation and the secrets of world-class innovators and creators. The presentation will share real-world examples of how brands have built loyalty to win the hearts of customers and employees.

Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!


Key Takeaways:

  1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
  2. Skills: Understand how to design in order to amplify uniqueness and drive innovation.
  3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.


About The Speakers:

Stan Phelps is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy. He’s the author of the Goldfish Series of books. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School.

Tom Triumph is a speaker, consultant and author who helps companies grow by collaboratively helping them innovate their business and product development. He’s helped large organizations act nimbly and small companies scale. He’s been a participant in two global technology revolutions—and has been part of some remarkable success stories (and some misfires). He lived aboard an ocean research ship and tended to the mini-sub (Cousteau was on the Board), wrestled in the Olympic trials, and helped oversee the redesign and fabrication of the largest composite hovercraft ever built in the US. Tom is the author of the book Evolve or Die: Lessons for World-Class Innovation & Creativity.

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