This is a virtual event.

What if you focused your marketing efforts on only the accounts that are most likely to close and make you the most money? What if sales and marketing were truly aligned and going after the same revenue?

These are the promises of account-based marketing (ABM), though if you’ve ever researched ABM for your company, you’ve probably found it a maze of tools and terminology with very little explanation of how to succeed.

In this session, Steve Robinson explains account-based marketing as a practice you can run with the software you already have, and with a simple, repeatable methodology.

He’ll share the structure he’s used with repeated success across a variety of industries and the keys to a successful program.

Whether you’re B2B or B2B2C, this program will finally give you clarity on what ABM is, if it’s applicable to your organization, and how to implement it.

Agenda

12:00 – 12:03 – Welcome, quick announcements and speaker introduction

12:04-1:00 – Speaker presentation & Q&A

Speaker Bio:

Steve Robinson is the founder and CEO of Path3, a B2B advertising platform that centralizes and simplifies B2B social and digital advertising. He consults and runs workshops on B2B marketing and advertising, including account-based marketing and lead generation. Additionally, Steve founded the B2B Marketing Breakfast, a roundtable-style meetup in 4 cities and counting. Steve lives in Milwaukee, WI, with his wife and three children.