How to Maximize a Small (or Nonexistent!) Social Media Budget

Social media is constantly changing, and making the most of your time and budget has never been more important. Whether you’re a business owner handling your own marketing or a marketer managing multiple brands or campaigns, this round table is all about getting more from what you have.

Let’s discuss what’s working right now, what isn’t worth the effort anymore, and practical ways to stretch your social media budget. From choosing the right platforms and creating content more efficiently to repurposing content, prioritizing paid vs. organic efforts, and measuring what matters, you’ll leave with ideas you can put into practice right away.

Key Takeaways:

1. You can do a lot of social media with no dollars.
2. Perfection is NOT the goal.
3. Reduce, reuse, and collaborate.

Speaker Bio:

Bri Prai is the Digital Marketing Coordinator at UBT, planning and executing all social media for the bank. She’s specialized in social media for over 10 years and has worked at companies of many sizes and budgets. Additionally, Bri has served on the board of the American Marketing Association Lincoln chapter since 2017. Between her experience in social media and the nonprofit world, Bri knows a thing or two about stretching a shoestring budget and even working with no budget.

Parking & Venue Information:

Metered parking is available on the street or Rampark Garage is the closest available garage, 1225 P St. (Entrance is off of N. 12th St.)

The Small Business Conference Room entrance is beside the security desk at the southwest end of the building on the first floor.