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Signature Speaker: NIL, Opendorse & The New Opportunity for Advertisers
July 14, 2022 @ 4:00 pm - 5:30 pm
- This is a hybrid event with an option to attend virtually.
- In-person attendees will have the opportunity to get a beer and get a quick tour of the brewery
Name, image, and likeness (NIL) has become a windfall for college athletes and marketers across the country. On July 1, 2021, college athletes could begin earning compensation for their NIL rights for the first time in collegiate sports history.
Marketing pros at every level – from global advertisers to local businesses – rushed to support student-athletes and innovate for their organization. But just getting started… was a challenge. Everyone had to understand: where do I go? What can I do? And how much does it cost?
Opendorse was ready to answer the call. Having facilitated marketing deals for professional athletes and brands for a decade, college athletes and interested supporters quickly looked to the turnkey technology and experienced team to guide them through this new environment. Today, more than 75,000 athletes and thousands of brands look to Opendorse to unlock NIL opportunities. Now, SVP of Operations Derek Peterson is ready to share how marketers and athletes at every level can find NIL success together.
Key Learning Takeaways
- N-I-L: what does it really mean?
- 3 ways to win: the types of deals Nebraska student-athletes can perform
- Is NIL for me? Discover which Nebraska businesses are working with student-athletes
Derek Peterson is Senior Vice President of Operations at Opendorse, the sports technology company that maximizes marketplace value for athletes. After spending the early part of his career at an advertising agency in Nebraska, Derek joined Opendorse in 2015, uniting three of his biggest passion areas: marketing, technology, and sports. In his role, he leads the marketplace success and support; key partnerships; athlete relations; finance; and legal teams that help more than 75,000 athletes around the world use Opendorse to build and monetize their brands with support from partners.