Signature Speaker: Behind the Content Marketing Curtain

DESCRIPTION:

Did you know that brands with a documented content marketing strategy are four times more confident in reporting an ROI? But less than half of marketing departments actually have one (21%, in one B2B sector)?

Content marketing can be a spiraling, costly marketing approach without alignment of goals, timing, and constituents. So while unsuccessful brands obsess about email subject lines and video length in LinkedIn posts, the winning brands move the needle with strategy, planning, and measuring the right outcomes.

Put an end to your content marketing theater and focus on the three areas that can actually return value: Strategy, Aligning Time and People, and Business Results-Based Measurements.

KEY LEARNING OBJECTIVES:

1. Takeaway an actionable, one-page approach to content marketing strategy that will change your approach the next day.
2. Strip away the toxicity of data theater and focus on measurements that actually reflect business results.
3. Learn how (and why) to align time and people to maximize content marketing’s effectiveness.

SPEAKER BIO:

Having studied music, English lit, and earned an MBA, Aaron Templer is an unapologetic eclectic and times agitator. A 25-year marketing leader, he is a marketing firm owner Three Over Four, an occasional professor, and a hobby percussionist.

Aaron is also a professional instructor for the American Marketing Association. Among his many engagements with the AMA, Aaron developed and delivered a two-day course on content marketing. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Aaron’s first book Leading in a Social World is a seven-time award winner.