Tricking People Into Liking Cabbage; Ice Cream Edition

A limited-time, conversation-starting dessert that transforms the iconic Runza® sandwich into a sweet frozen treat, creating buzz and customer curiosity while celebrating a Nebraska favorite in an unexpected way. We’ll talk through the how & why as well as the results.in all searches.

Key Takeaways:

1. Earned media & social engagement – From “what is it?” to “no one asked for this” to multiple media outlets, the ice cream brought feelings from a lot of directions.
2. Reinforces brand personality – and our willingness to play in the gray area from time to time.
3. Drives traffic through curiosity and a chance to try something others can’t get.

Speaker Bio:

Becky Perrett is the Director of Marketing for Runza® National. Her Runza® career started her senior year of college when she worked as a cashier, never thinking the experience would play such a key role in her future. Becky holds two degrees from the University of Nebraska-Lincoln. In the community, she spends time volunteering for TeamMates (board & mentor), Alpha Xi Delta, and is a member of the American Marketing Association, Junior League of Lincoln, and Women Investing in Nebraska. Her favorite summer Runza® meal is a Cobb Salad & a large Diet Pepsi.

Parking & Venue Information:

Metered parking is available on the street or Rampark Garage is the closest available garage, 1225 P St. (Entrance is off of N. 12th St.)

The Small Business Conference Room entrance is beside the security desk at the southwest end of the building on the first floor.