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Signature Speaker Series: Marketing with a Purpose for Entrepreneurs

February 10, 2022 @ 12:00 pm - 1:00 pm

Join us and our signature speaker Keesha Ward to learn about social media & the customer experience.

This is a 100% virtual event.

Marketing with a Purpose for Entrepreneurs: Social Media & the Customer Experience

Today, social media has the biggest impact as an entrepreneur. Stand behind the vision, message voice and tone of your brand, while working to humanize it so that your audience is moved. It’s time to imagine the world from a different perspective to create new and interesting messages as you grow your brand.

Learning Objectives

  • Make a game plan for social media content – Social media platforms with the biggest impact
  • Begin to see the world from another’s point of view – When consumers perceive you as trustworthy and empathetic
  • Be likeable & humanize your brand – How to move your audience so that you’re consistently at top of mind

Speaker Bio

Keesha is a photographer, business coach and plant-based coach; and an exec for one of the top non-profits in the country. She earned both her undergraduate degree & MBA from Iowa State University. Keesha has served in capacities that have helped identify new business development opportunities to better serve diverse populations. Her visibility in the community has quickly catapulted her career over the past year. Keesha has served on community panels, including the Des Moines City Council, Greater Des Moines Partnership and the Iowa Center for Economic Success — where she supported and mentored new and aspiring small business owners.

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