The start of the new year has a way of making even the most organized teams feel like they’re supposed to have everything figured out: new goals, fresh content calendars, and that quiet pressure to suddenly become a “content machine.” If that sounds familiar, take a...

There’s a certain charm to the stretch between Thanksgiving and the end of the year. But as the holiday hustle picks up, another conversation is taking shape: how can artificial intelligence (AI) support video storytelling without dimming the warmth, humor and...

The Seven Benefits of Storytelling (not to be confused with the seven dwarves): Shares your organization’s truth. Stories are the things that stick with us. And sharing about what’s happening within your organization, what your customers and clients are doing, helps...

As October comes to a (very fast) close, AMA Lincoln members welcomed guest speaker Kelley Peterson to a roundtable to discuss nonprofit marketing strategies for ending the year with a bang…and a buck (or $100). The roundtable last week was the perfect opportunity to...

Last week, AMA Lincoln members gathered for a roundtable that felt more like a group therapy session for marketers. The topic? That all-too-familiar feeling of content burnout. Our guide for the morning was the wonderful Brittany Wren of Stingray Writing, who kicked...