Digital Marketing Strategist – Agency 877
Agency 877 is driven to thoroughly research, develop, and communicate marketing strategies that go above and beyond our clients’ expectations. We’re searching for an experienced digital marketing strategist who has a knack for developing trackable, research-based digital marketing plans (SEO, social, email, pay-per-click, etc). This person should have keen verbal and written communication skills, an ability to forecast market trends, and the creativity to take on data-driven projects in an out-of-the-box way.
877 is a marketing agency that focuses on combining award-winning creative with thoughtful strategy to produce powerful results. From gluten-free pizza producers to congressional candidates, our team partners with a variety of clients to create top-notch work that fully delivers every time. If you’re looking for a group of dog-loving, creative thinkers, you have found your place.
Objectives of this Role
- Manage digital marketing efforts (PPC, SEO, Social, Email, etc.) for Agency 877
- Develop comprehensive strategic digital marketing plans that benefit the client
- Assess client needs through well-thought-out research and problem-solving skills
- Monitor the performance and effectiveness of agency-prescribed tactics by establishing and monitoring key metrics
- Present periodic reports on these findings in an articulate and understandable fashion to clients
- Deliver valuable solutions that align with both the client and 877’s organizational values
Job Responsibilities
- Conceive and execute comprehensive digital marketing plans that align with business goals
- Utilize various digital channels, such as SEO, SEM, email marketing, social media, and content marketing, to drive brand awareness and customer acquisition
- Develop and implement social media strategies to increase brand presence and engage with the target audience
- Monitor and analyze social media performance using analytics tools
- Design and execute email marketing campaigns to nurture leads, promote products/services, and retain customers
- Monitor email campaign performance and optimize based on key metrics
- Use analytics tools to track and analyze the performance of digital marketing campaigns
- Prepare regular reports with insights and recommendations for improvement
- Meet with clients monthly to discuss campaign performance and to plan for future efforts
- Manage digital marketing budgets effectively, allocating resources to maximize ROI
- Collaborate with the creative team to create and optimize engaging and relevant content for various digital platforms
- Manage content calendars to ensure consistent messaging and timely delivery
- Keep abreast of industry trends, emerging technologies, and best practices in digital marketing
Skills and Qualifications
- Bachelor’s degree in marketing, communications, advertising and public relations, or an equivalent combination of education
- Minimum of two years experience successfully performing digital marketing strategy or service within an agency or similar experience
- Past experience in creating and managing Google (Search and Display), Meta (Facebook/Instagram), TikTok, Reddit, Twitter/X ads
- High level of commitment to customers and an ability to work well with clients and team members
- Sound decision-making skills
- Exceptional time management and organizational skills
- Strong desire to get feedback from team members
- Ability to balance multiple projects at once
- Acute attention to detail
- Excellent written and verbal communication skills
- Ability to work in person
Preferred Qualifications
- Google Ads Certification
- Familiarity with SMS marketing and applicable platforms
- Extensive knowledge of digital market trends, including emerging social platforms
- Willingness to play with our four-legged besties (aka dogs) who share our office space