AMA Students Registration 2021 Prism AwardsYou asked - we listened! We made submitting your Prism Award entries easier than ever by creating a single form entry process. Each submission will need to be entered on a new form, but now you also have the ability to submit the same entry across multiple categories. Simply check the category boxes your entry applies to. In addition, we have revamped our categories to better reflect the work you're doing. We have also added two brand new categories for 2020 - DEI and COVID-19 Pandemic Response. Early bird pricing ends APRIL 5th at midnight. Entries extended until April 30th at 5pm! If you have any questions regarding the new entry form, categories, or timeline - please email us at programming@amalincoln.org. Student Submissions may include implemented work or class projects. If entering a class project please make a note of this under question #3, Measurable Success, and include feedback from your professor/instructor to explain the success. PricingStudent Pricing: $20 per submission. Early Bird Discount is 10% off. Enter coupon code EARLYBIRD2021 after the categories. Entry Contact InformationNOTE: This information is gathered for contact and payment confirmation purposes. You will be able to specify your client details on the next section. Company/Agency/Organization* Contact Person* Address* Street Address Address Line 2 City AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code PhoneEmail* Continue With Entry InformationEntry InformationIf your entry receives a Prism Award or is recognized with a Sterling Award, this is the information that will appear on the award and in subsequent publicity. Please be thoughtful as this is your chance to shine.Entry Title*This is the title that will appear on your award if your entry is selected. Please limit to 72 characters to fit on the award. Client Name*Enter the name of the client for this campaign/entry. If your award is selected, this is the name that will be engraved! CategoriesWORK SUBMITTED MUST BE COMPLETED IN THE YEAR 2020. See the full list of available categories here: https://bit.ly/2P6bKnS 1A: B-2-B Marketing Campaign 1B: Consumer Marketing Campaign 1C: Product Launch Campaign 1D: Brand Launch Campaign 2A: Print or Three-Dimensional Piece 2B: Newsletter Series 2C: Email Blast or Series 3A: Website (more than 5 pages) 3B: Microsite (5 pages or less) 3C: Landing Page (single page) 4A: Organic Social Media (non paid) 4B: Paid Social Media 4C: Social Media Campaign (paid/organic) 5A: Corporate Identity/Branding 5B: Logo Design 6A: Traditional (Print, radio, OTT) 6B: Digital TV 6C: Out-of-Home (point of purchase, guerilla, billboards) 6D: Digital Ads 7A: Awards in this category recognize effective use of phone apps, text messaging, Quick Response (QR) codes, etc. 8A: Awards in this category recognize submissions that deliver excellence for all elements of communications and integrated public relations. 9A: Special Event 9B: Virtual Trade Show 10A: Animation/Motion Graphics 10B: Long-form video (more than 90 seconds) 10C: Short-form video (less than 90 seconds) 11A: Awards in this category recognize any marketing materials that show a commitment to promoting diversity, equity, and inclusion. 12A: Awards in this category recognize exemplary marketing efforts to pivot messaging or execution amid the coronavirus pandemic. 1A: B2B Marketing Campaign Price: 1B: Consumer Marketing Campaign Price: 1C: Product Launch Campaign Price: 1D: Brand Launch Campaign Price: 2A: Print or Three-Dimensional Piece Price: 2B: Newsletter Series Price: 2C: Email Blast or Series Price: 3A: Website (more than 5 pages) Price: 3B: Microsite (5 pages or less) Price: 3C: Landing Page (single page) Price: 4A: Organic Social Media (non paid) Price: 4B: Paid Social Media Price: 4C: Social Media Campaign (paid/organic) Price: 5A: Corporate Identity/Branding Price: 5B: Logo Design Price: 6A: Traditional (Print, radio, OTT) Price: 6B: Digital TV Price: 6C: Out-of-Home (point of purchase, guerilla, billboards) Price: 6D: Digital Ads Price: 7A: Awards in this category recognize effective use of phone apps, text messaging, Quick Response (QR) codes, etc. Price: 8A: Awards in this category recognize submissions that deliver excellence for all elements of communications and integrated public relations. Price: 9A: Special Event Price: 9B: Virtual Trade Show Price: 10A: Animation/Motion Graphics Price: 10B: Long-form video (more than 90 seconds) Price: 10C: Short-form video (less than 90 seconds) Price: 11A: Awards in this category recognize any marketing materials that show a commitment to promoting diversity, equity, and inclusion. Price: 12A: Awards in this category recognize exemplary marketing efforts to pivot messaging or execution amid the coronavirus pandemic. Price: Coupon Total $0.00 Division (Dollar amounts based on client marketing budget) Student Non-Profit Small Business (<$250,000 Budget) Large Business (>$250,000 Budget) Awards Entry Script - To be read at awards if entry is selected*This script will be read at the Prisms Award Ceremony if your entry is selected, so be creative! (Limit 350 characters, not including spaces.)Prism Judging QuestionsAnswer the following questions. For more information read the Judging Criteria below. ***All entries submitted are judged by an AMA Chapter not directly associated with the Lincoln chapter or its sponsors to ensure unbiased results. The number of points received determines Prism and Sterling winners. Each submission is judged by two judges on a points scale of 1-85. To secure a Prism win, the submission must receive a score higher than 65. To secure a Sterling win, the submission must receive a score higher than 55. Entries must receive a minimum number of points to qualify for a Prism award. Therefore, some categories may have a Sterling award winner and not a Prism award winner.***1. THE CHALLENGE & OBJECTIVES: Define the problem to solve and objectives to meet. (10 Points)What was the core, basic problem the entry needed to solve or address? What was/were the objective(s) to address the situation or challenge? This should be a specific, quantifiable statement. Judges will score on how clearly the challenge is stated and whether the objectives are sound, clear and measurable. (200 words or less.)2. STRATEGY & TACTICS: Plan for achieving the goal. (25 Points)Describe the strategic process behind this project/initiative and what tactics or actions were taken to achieve the objectives. Judges will score how well the strategy and tactics relate to achieving the objectives. (200 words or less.)3. RESULTS: Measurable success. (25 Points)What measurable results did this entry achieve? Did it achieve the entry’s objectives? It’s extremely important to describe the results in measurable terms to demonstrate the entry’s objectives were achieved. Judges will score on how effective the entry was in producing results that directly tie into the objective(s). If your submission was for a class project please include feedback from your professor/instructor to explain the success. (200 words or less.)Include files of the work to be judged along with your entry. If your entry wins a Prism or Certificate of Sterling award, the uploaded files will be displayed at the awards banquet. Judges will score campaign elements and creative work. Representative Visual*Please provide a single high-res visual that represents this entry. AMA Lincoln will use this visual for judging and during the Awards Ceremony. The recommended graphic file size is 10" x 8". Video files are also supported. The maximum upload size is 50MB. If your video file is too large to upload, you may upload a word document with a YouTube video link. Max. file size: 50 MB.Supporting CollateralPlease provide additional collateral to support your submission. This is optional. AMA Lincoln will use additional visuals for judging and they may be used for the Awards Ceremony. The recommended file is a 6" x 4" 300 dpi high-res PDF. The maximum upload size is 200MB. If no file is provided, we will use the file provided in previous field. Drop files here or Select files Max. file size: 200 MB. NominationsPlease nominate one individual for Marketer of the Year and one company for Corporate Marketer of the Year. Please list the individual's first name, last name and company. Nominee for Marketer of the Year Tell us why?Nominee for Corporate Marketer of the Year Tell us why?Almost done...***You will not be able to make edits to your entry after you click submit.*** If you would like to review your information at this time, click back and check your answers. If you have any questions regarding your submission or otherwise related to the AMA Lincoln Prisms, please contact programming@amalincoln.org.Credit CardCard Details Cardholder Name CommentsThis field is for validation purposes and should be left unchanged.
