Family-owned for over 50 years, Union Bank & Trust provides complete financial services to help individuals, families, and businesses thrive. Our approach to customer service and commitment to the communities we serve fuels growth in Lincoln and Omaha, throughout Nebraska, and in the Kansas City metro area.
When Omnify Employee Benefits, a UBT affiliate, added COBRA admin services to its offerings, they wanted a fun, attention-grabbing way to promote the new service (and reinforce existing ones) to potential clients. So, the UBT team created a branded first-aid kit that cleverly positioned Omnify as the cure-all for benefits administration headaches.
In 2022, UBT celebrated a milestone 20th year of its Magic Moments program, which gives special gifts to community members who need a little extra holiday cheer. To promote this milestone and the program itself, UBT needed to create organic social media posts that encompassed the importance of the program and highlighted the amazing recipients.
Anyone who’s opened a bank account knows it can be a slog. So to make the account opening process easier and more streamlined for customers, UBT decided to not only migrate their online account opening processes to a new platform, but to also offer the ability for both new and existing customers to open new accounts via their mobile app, UBTgo.
Our local nonprofits are the lifeblood of the Lincoln community, and never has that been more evident than over the past couple of years. To honor these organizations, UBT announced The Big Give, a campaign in which the bank gave away $1 million, split evenly among 10 different nonprofits selected in a vote from members of the community.
In 2022, UBT celebrated a milestone 20th year of its Magic Moments program, which gives special gifts to community members who need a little extra holiday cheer. To promote this milestone and the program itself, UBT created a long-form video that encompassed the program’s impact to drive awareness and show the impact of the program.