Swanson Russell connects brands and audiences with ideas that are unavoidable and unforgettable. We’re a full-service agency that works with clients from our own backyard and around the world, and we’re a proud part of the Nebraska marketing community.
The only certainty in ag is uncertainty. But That’s Farming. KAS understood that during unprecedented times, farmers need practical solutions. This campaign was created to empathize the situation and instill confidence that our solutions are proven to increase efficiencies and results.
Madonna was ready to unveil Lincoln campus’ new patient wing after years of construction. They turned to us to develop and execute a PR plan to support the grand opening event and gain news coverage. Through strategic media relations and event planning our efforts helped reinforce Madonna as the healthcare community and industry leader they are.
Lock On. Fish On. The Humminbird MEGA Live Imaging with TargetLock product launch campaign was a success. Swanson Russell helped Humminbird build and execute an integrated communications plan, including paid, earned, and owned media and content strategy. The launch beat benchmarks, highlighted by a cost-per-conversion of more than 60% under goal!
Even in the small chance that JLG’s customers were aware of what a rotating telehandler does, high-dollar price points and lack of proof in its utility fed their healthy skepticism. So, when introducing this all-new product category, Swanson Russell helped JLG make more than an announcement—they delivered an impact.
Kimber Rapide 1911s. If their appearance alone gets your pulse racing, imagine firing one. The campaign landing page told the story of the Rapid’s good looks and unmatched performance. The landing page exceeded total visitors and “find a dealer” conversion KPIs – while highlighting the superiority of the Rapide line.
Humminbird MEGA Live Imaging and Minn Kota Spot-Lock – no two technologies have done more to transform fishing. Before TargetLock, only one of these difference-making features could be used at a given time. With TargetLock, you never have to choose. Pre-roll was a key tactic to show anglers who the technology works. Videos in this campaign beat CTR
Nebraska’s NEST 529 College Savings Plan is a tax-advantaged investment account that can be used for future education expenses. To connect the NEST 529 brand with younger audiences, we created a friendly new mascot. But before he was officially unveiled, he needed a name! We invited families to submit ideas, resulting in the final name: Nester.
No two technologies have done more to transform fishing than Humminbird MEGA Live Imaging and Minn Kota Spot-Lock. But only one of these difference-making features could be used at a time. With TargetLock, you can use the two together. Digital ads were critical for the launch and achieved a click-through-rate of more than double the benchmark.
With an unprecedented business boom, Textron Aviation’s goal was to stand out in a sea of white tents and aircraft salespeople. We developed and positioned the company as a partner and peer to customers constantly pushing limits. Supported by dramatic visuals, Textron Aviation’s messaging was noted – even by competitors – as bold and effective.
Seeking to build a stronger connection with contractors and hydro seeding companies, Profile Products partnered with Swanson Russell to create “Thank You,” a brand video and subsequent campaign with a focus on celebrating the hard work and never-say-quit attitude of the people who depend on reliable erosion control solutions.
The only certainty in ag is uncertainty. But That’s Farming. KAS understood that during these unprecedented times, farmers need practical solutions. This video was created to empathize the situation and instill confidence that our solutions are proven to build confidence, increase efficiencies and results. KAS is a brand growers can count on during