Swanson Russell connects brands and audiences with ideas that are unavoidable and unforgettable. We’re a full-service agency that works with clients from our own backyard and around the world, and we’re a proud part of the Nebraska marketing community.
On this year’s holiday wish list, Runza® put “sell more gift cards” and “drive more traffic to the new merch on its online store.” And because they were very, very good this year, we delivered with their 2019 gift card campaign.
Koch Agronomic Services DUROMIDE Active Ingredient Launch Campaign
AGROTAIN® (with active NBPT) from Koch Agronomic Services (Koch) has been a trusted nitrogen stabilizer in the market for over 25 years. But with its formulation coming off patent, Koch was prepared to respond with ANVOL: the next generation of nitrogen stabilization driven by DUROMIDE — a new active ingredient that works in tandem with NBPT.
Walls Outdoor Goods came to Swanson Russell to develop a new brand voice that spoke to the next generation of outdoor workers. The result was a new position called “Anti-Indoor”, which we heavily ran through a robust paid-social, full-funnel campaign reaching younger audiences— and producing numbers that far outpaced client goals.
As part of a larger Take Control campaign, Rain Bird challenged Swanson Russell with developing point-of-sale materials that would stop contractors in their tracks. We created a versatile and scalable suite of display tools that allowed distributors to help us spread our message in an impactful way.
At most banks, people have your money. But what about a bank where your money, has people? That’s what makes UBT different, and who better to tell that story than their employees?