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SUMMARY:March SkillSchool: A Crash Course in Brand Strategy
DESCRIPTION:Kick off your mastery of brand with a crash course into modern brand-building disciplines\, definitions\, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard\, and the fundamentals to navigate the shift from marketing to mattering. \nSpeak the language of brand to discuss\, defend\, and fully participate in branding. Command the methods for collaboration\, brainstorming\, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. \nThree Key Learning Objectives \n\nTo raise your understanding of brand to the next level.\nTo help you bridge the gap between brand strategy and design.\nTo give you the language to speak authoritatively on brand building.\n\nGreg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company\, Daake\, is a national design company on a mission to help brands transform what is — to what could be. \nThere is limited seating available for this event\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/march-skillschool-a-crash-course-in-brand-strategy/
LOCATION:UNL CoJMC – Anderson Hall (Room 109)\, 200 Centennial Mall N (Room 109)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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