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The Graduate Hotel

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141 North 9th Street, Lincoln, NE 68508
Lincoln, NE 68508 US

September 2019

Five Pillars of a Powerful Brand by Bill Black, CMO of Scooter’s Coffee

September 12, 2019 @ 11:45 am - 1:00 pm
The Graduate Hotel, 141 North 9th Street, Lincoln, NE 68508
Lincoln, NE 68508 US
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The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.  Get ready to explore what truly makes a brand powerful. Together, we will challenge the conventional wisdom of "who" owns a brand and share stories of how brands are like people and people are like brands. During this presentation, you'll see that brands are emotional and rational; they make -…

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