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SUMMARY:'23 & Thee: New Marketing for Next Years - Watch Party @ Scooter's
DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\,  to learn about which marketing trends to expect in 2023.\n\n\nThis is a watch party for the virtual Signature Speaker Series event featuring John Rood. \nPlease note that tickets at this location do not include lunch. Feel free to bring your own. \n \n’23 & Thee: New Marketing for Next Year \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true. \n \nLearning Objectives \n•	Marketing trends to expect in 2023 \n•	Insights into generational differentials \n•	John’s personal takeaways from his marketing experience \n \nSpeaker Bio \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition. \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits. \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company. \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros. \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform. \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products. \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts. \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi.
URL:https://www.amalincoln.org/event/23-thee-new-marketing-for-next-years-watch-party-scooters/
LOCATION:Scooter’s Coffee\, 2600 Pine Lake Road Conference Room\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US
CATEGORIES:Signature Speaker Series
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